W1 Digital / Work / Market Place

Market Place.

A food hall brand you can read from across the road, and the landlord pack it takes to new sites.

The work

01 / 03

Market Place · Food hallBrand identity · Signage

The Market Place Food Hall website, scrolling through events, traders and locations

Market Place · Food hallThe website: what’s on, the traders and the locationsWebsite · Brand identity

What is Market Place: the team outside the Vauxhall food hall

What Market Place looks for in its next location

The first site: Market Place Peckham, with its units in numbers

The numbers game: 3 locations, 79 businesses, 400+ jobs

Market Place · Landlord packA food hall’s pitch for its next locationLandlord pack · Brand identity

What we made.

The brand identity, logo and signage for Market Place, a group of London street-food halls with bars, and its website: what’s on, the traders and the locations.

Then everything the brand goes on, site by site: cups, menus, opening flyers and social media images.

And the landlord pack: Market Place’s pitch to the landlords of its next sites.

The brand, up close

The logo in yellow over the arched entrance of the Vauxhall food hall

Early brand discovery, from Peckham to Hounslow

The logo, with a version for every site

Cups for Hounslow

A concept for the Market Place Hounslow food menu, folded — A menu concept

Opening flyers for Market Place Peckham: London’s best street food traders, bar, DJs and live music — Flyers for the Peckham opening

A Market Place Vauxhall flyer handed out in the street — On the street, for Vauxhall

The website

The home page: the logo over a street-food photograph, and a ticker of locations

The website’s events section: what’s on at each Market Place food hall — What’s on: the events at each food hall

The website’s traders section: dishes from the traders at each market — What’s cooking: dishes from the traders at each market

The website’s locations section: where to find each food hall, with its address — Where to find us: each location, with its address

The landlord pack.

Market Place’s pitch for its next location, in its own brand: who it is and what it stands for, what it looks for in a site, each food hall so far, the brand standard, the traders who have grown with it, and the numbers.